Privacy policy

Last updated: 30th May 2024

This policy covers the Sonic Baume website ( and its associated newsletter. Individual products are covered by their own privacy policies which are linked to from the store pages.

The data controller is Sonic Baume LTD, registered at 14 Marlborough Road, St Albans, AL1 3XQ, England. You can contact us using the button in the footer below.

Our privacy principles

  • We minimize data collection, measuring only the most essential data points and nothing else.
  • We do not collect any personal data or personally identifiable information unless you explicitly share it with us.
  • Any data we do collect is anonymized and aggregated as much as possible.
  • We do not use cookies or attempt to track users.
  • We comply with the General Data Protection Regulation (GDPR).
  • We use software and service providers that align with our principles.

Website analytics

We collect anonymous website traffic data, for understanding visitor numbers and behaviour. We do this using a privacy-focused, open-source analytics solution called Umami, which we operate on our own servers located within the EU. Umami does not collect any personally identifiable information and anonymizes all data collected. Users cannot be identified and are never tracked across websites. We have total ownership over this data and do not share it with anyone.


If you choose to sign up to our newsletter, we will collect your email address so that we can send it to you. To enable this service, your data will be processed by our privacy-focused and GDPR-compliant newsletter service provider Buttondown. You can delete your data simply by unsubscribing from the newletter. We do not collect any data on who opens the newsletter, or track any clicks or links.

Job applications

If you apply for a job, we will collect personal identification information (name, email, phone number, CV), and any answers you provide as part of the application. This data will be processed by our GDPR-compliant form handler Formspree while we process your application. Each application will be deleted within 30 days of a decision being made. At any point, you have the right to access, rectify, erase, or restrict the processing of your information, which you can do by emailing us using the button below.