Our mission

We believe that innovative audio technology should be accessible to everyone. Our mission is to create powerful, user-friendly software that leverages cutting-edge technology to enhance the lives of our users.

Our products are based on 15 years of experience in pioneering audio research and user experience design. We use this expertise to design and build products that make advanced audio technology intuitive and delightful to use.

Our principles

Innovation

We use cutting-edge technology to create products that are new and inventive

User-centred

We focus on our customers to make easy-to-use products that meet their needs

Excellence

We build products that are elegant, refined, and the best in their class

Responsible AI

We consider the wider impact of our products and train our models on licenced data

Privacy-focused

We minimise the data we collect and respect your right to privacy

Giving back

We donate 10% of our profits towards improving the lives of others

Our story

Founder Chris Baume has worked at the forefront of audio technology for over 15 years. At the BBC, he co-led the audio research group where he used AI to develop tools for producing personalised and immersive listening experiences. He managed the BBC Audio Research Partnership, which sponsored over thirty students and launched ten collaborative projects worth £30M. He was co-investigator on the AI4ME project on personalised media, and the EU project ORPHEUS on object-based audio. He founded the annual conference Sounds Amazing in 2015, and was later an executive producer. He earned his PhD at the University of Surrey's renowned CVSSP research centre. Chris founded Sonic Baume in 2022 as a way to improve people's lives using innovative audio products.

Portrait photo of Chris Baume